It’s time to meet our new powerhouse assortment: Heart of Glass by Davines. We think you’re going to fall in love with these beautys just as much as we have! With this simple four-part regimen, maintaining the health and beauty of your blonde strands has never been easier.
The Davines Heart of Glass collection offers a complete hair routine with four products: shampoo, conditioner, treatment and an illuminating thermal-protective fluid.
All of the products in this line are designed to highlight the beauty of blonde hair. Never compromising on our vision of sustainable beauty, the assortment is also produced with energy entirely from renewable sources. All of the products are carbon neutral, and the bottles are made with post-consumer recycled plastic. What couldn’t you love!
So, here’s the difference! We’re all used to using a purple shampoo for blonde hair, but both the shampoo and conditioner in this line have a very unique colour: indigo blue.
This vibrant hue comes from the natural extract of Jagua fruit which is sustainably grown in Colombia to help maintain biodiversity. The blue from the Jagua extract guarantees a delicate chromatic balancing of the shades and is perfect for all types of blonde hair — this will help cool tone blondes steer away from warm hues, and prevent the warm-toned blondes from becoming even warmer. If you’re noticing dullness after things like sun, chlorine or saltwater exposure (ok at this point you can admit to swimming in our beautiful Formby Irish Sea!!), this will help to revive the natural shine, glossiness and vitality of your hair.
And as a bonus: it can be used with every single wash, as there is no risk of chromatic overload. It just gets BETTER!
We’ve been testing our new Heart Of Glass range out on our own Artelier Salon dream team and as hairdressers, they are tough to impress! But IMPRESSED THEY ARE! We can’t wait to introduce this beautiful new range to all our blondies!
So how does it work?
Nature and science: your allies to strengthen, repair and nourish you hair
FORTIFYING BOTANICAL SHIELD
Heart of Glass Sheer Glaze contains a new natural active ingredient — patented at the Davines Labs — that is sourced from the Scandinavian fir tree.
This “botanical shield” comes from fibers taken from trees grown in sustainably-managed forests. It strengthens, hydrates and gives elasticity to the hair, shielding it from the heat and helping to prolong the life of your style.
BIACIDIC BOND COMPLEX
A complex of molecules created and patented at the Davines Labs, this is present in the Intense Treatment and Rich Conditioner. Biacidic Bond Complex has an extraordinary effect on hair, strengthening with a preventative action and helping to repair damage at the same time.
BAOBAB EXTRACT, THE BOTANICAL ALTERNATIVE TO SILICONES
The Heart of Glass formulas are enriched with an innovative natural extract from Baobab seeds. This ingredient is a botanical alternative to silicones, since it helps moisturize and control the hair.
Davines source our baobab extract from African baobab plantations that grow and manage their crops in a sustainable way.